In this type of affiliate marketing program, the advertiser pays you when your referred visitor decides to download a trial version of their software or report. Similar to pay per lead programs, the visitor has not made a purchase; they have simply agreed to take a closer look at what the advertiser has to offer.
As you would imagine, companies that offer electronic goods and services, such as publishers, computer and software companies dominate this particular market. In many cases, campaigns for pay per action are used in combination with pay per sale.
Advantage: The “try-before-you-buy” option encourages visitors to download the product with the understanding that it is for a specific period of time.
Risk: If the performance of the product or service fails to impress the visitor, they will simply cancel the program rather than purchase it.
As you would imagine, companies that offer electronic goods and services, such as publishers, computer and software companies dominate this particular market. In many cases, campaigns for pay per action are used in combination with pay per sale.
Advantage: The “try-before-you-buy” option encourages visitors to download the product with the understanding that it is for a specific period of time.
Risk: If the performance of the product or service fails to impress the visitor, they will simply cancel the program rather than purchase it.
